Mendelsohn says PLNT Burger is a separate entity than his family’s other businesses. With PLNT Burger, Mendelsohn is attempting to provide an indulgent fast food meal without relying on environmentally harmful practices of industrial meat producers. It’s known for Obama-themed burgers and toasted marshmallow milkshakes. Rey Lopez/Eater D.C.įeatured on Season 4 of Top Chef, Mendelsohn used the marketing boost to concentrate on his love of burgers by opening Good Stuff Eatery, a Capitol Hill staple that has expanded in D.C. All of it is certified kosher.ĭolcezza developed PLNT Burger’s oat milk soft serve. Local gelato company Dolcezza developed an oat milk soft serve (strawberry or chocolate) for PLNT Burger, which makes shakes out of it with a splash of more oat milk. Herbed potato fries and sweet potato fries are both available as sides. PLNT Burger uses Schmidt’s potato rolls for the buns, but an off-menu option that Mendelsohn loves replaces the bun with a huge, green wrapping of Swiss chard. It’s topped with “bloomies,” tiny onion shards fried in a rice flour batter. The last option comes with smoky barbecue sauce and a dehydrated, maple-glazed shiitake bacon. To start, PLNT Burger is offering four burgers on the menu: a regular burger with a tomato, lettuce, pickles, and pinkish PLNT sauce a cheeseburger a double cheeseburger and a mushroom bacon burger. Vegan cheese based out of potato starch comes from Follow Your Heart. A PLNT Burger wrapped in Swiss chard Rey Lopez/Eater D.C. “Crispy and brown.”Ī mushroom bacon burger from PLNT Burger with a side of “bloomies” Rey Lopez/Eater D.C. “You do get a Maillard reaction,” Mendelsohn says. Maintaining the joy of tucking into a greasy, fatty burger was paramount. Coconut oil provides the marbling and the extra fat on the grill. Mendelsohn and his longtime righthand man, PLNT Burger director of operations Mike Colletti, are forming patties out of a Beyond Meat 2.0 blend. “I feel like this is the future,” Mendelsohn says, a statement reinforced by his vegan wife, his flexitarian business partner, and the suddenly mainstream availability of meat substitutes at grocery stores and fast food chains like Burger King and KFC. celebrity chef Spike Mendelsohn opens today in Maryland, the patty, the cheese, and the milkshakes are all vegan. But at PLNT Burger, the new fast-casual cubby that D.C. The recent scene inside a Silver Spring Whole Foods happens all over the world at countless burger joints. A square of yellow American cheese melts on top, assisted by steam and a cover that’s placed on the griddle. In order to continue succeeding, PLNT Burger will have to continue to anticipate and create a new model for quick service restaurants.A pool of fat seeps out of the burger and surrounds the patty, frying it on the flat top with an audible sizzle. “At the same time, we are seeing the transformation of the restaurant industry-the sit-order-and-eat model that we grew up with might never come back. “I can’t recall a change in the American diet that has happened so quickly and so pervasively as the penetration of plant-based foods,” Goldman said. Mendelsohn created the PLNT Burger concept after Seth Goldman-the former Executive Chairman at Beyond Meat-introduced him to the vegan Beyond Burger. “Whereas our focus will always be on creating planet-friendly food that is accessible to everyone, our number one goal is to give our customers the best tasting burger on the planet and for the planet.” “PLNT Burger has proven itself as the first successful fast-food chain to serve up only plant-based foods that taste as delicious as its competitors,” Mendelsohn said. With this announcement, the chef aims to open a number of stand-alone PLNT Burger restaurants. Within one year, Mendelsohn has expanded the concept to include seven locations inside Whole Foods Markets in the Washington, DC area and Pennsylvania. Mendelsohn opened his first location of the vegan fast-casual eatery in 2019 inside Whole Foods Market in Silver Spring, MD where he serves a variety of Beyond Burgers topped with Follow Your Heart’s vegan cheese, mushroom bacon, and guacamole, alongside Beyond Meat-based chili, Beyond Sausage-stuffed hot dogs, and vegan chicken sandwiches made with crispy oyster mushrooms. Vegan chain PLNT Burger-owned by Top Chef alum Spike Mendelsohn-will expand into several brick-and-mortar locations in 2021.
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